"Oh," she says, "you do those cool car wrap things?" Yes, we do.
From design consult, to proofs to production and installation, we do car
wraps. If you're wondering, a car wrap is basically a large format
digital print on a vinyl material that is ‘wrapped' around a vehicle. I
often get questions about what a ‘wrap' is, so I just want to clarify
the three basic categories.
Wrap Wraps Wrapping
First,
there is basic vinyl lettering. This is your logo, phone number,
website and/or address placed onto the vehicle. Usually, we do this in a
few places, such as the sides (2) and rear. Vinyl lettering may be cut
vinyl (one solid color) or a digital print. Digital prints are used
when there is not a good color match for your logo color (i.e. bright
magenta pink.) In New Jersey, vinyl lettering is required on all
commercial vehicles.
Second, partial vehicle wraps take
lettering to the next level. You might add a splash of color behind the
logo or do a graphical image that plays on the companies' product or
services. I have seen painters do splotches of paint, exterminators use
gross scary bugs and landscapers edge the bottom of their trucks with
grass. Simply, we are taking a partial area of the vehicle and wrapping
it. An example might be the back panels of a van, or just the tailgate
of a truck.
Finally, the full vehicle wrap is my most common
request. Let's go back to the ‘present' reference. We literally wrap
your whole vehicle in vinyl. This is best when you want to incorporate
several graphical images into one design. We choose a background to tie
it all together, then strategically place the designs on your vehicle
to give you the most bang for your, um, car wrap buck.
How
do you choose which of the Car Wraps is right for you? My clients tell
me they consider the use of the vehicle. If it is personal and
commercial, lettering is usually their choice. If it is solely
commercial, a full vehicle wrap grabs the most attention and produces
the most leads. Partial vehicle wraps are almost always the common
fleet vehicle branding choice. Hey, even if you really can't decide, a
partial wrap is like the medium size coke; I'd rather have a little left
than be thirsty, wouldn't you?
Car